There is a lot of reasons why some one loves or favors a brand. But the most common reason is because we love the product, quality, price….there many other reasons, but very rarely someone can say that they love the brand because of what they do outside of their business…well to an extend. G-Star Raw is that brand for me, and don’t get me wrong, I love, no that is not the word, I obsess about their clothing line and visit their stores every time I have a chance, but what most aspiring and exciting about this brand is it’s “indirect fun branding” projects. In the course of the last few years they developed a few major projects ranging from a boat restyling and Land Rover Defender new paint and interior design to a bicycle and helmet design.

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